Indeed, its CMS is, for the moment, one of the only cloud-native Enterprise-CMS on the market. The current CMS landscape will evolve in the next 3 to 5 years, and insurance companies might then use native cloud CMS more commonly.Īdobe and its AEM Cloud Service already has an excellent chance to gain market share. They will get the benefits of delivering new customer experiences and releasing new offerings faster. In the upcoming years, insurance companies might adopt such a solution and give up their on-premise solutions. New cloud CMS solutions offer all the benefits insurance companies are looking for: cost optimisation and more agility with a speed of execution. What does this mean for their choice of content management system?Īt the core of the customer experience, lies the CMS. We could argue that this trend is valid for Swiss insurers, and that the challenges they face are similar to other European companies: agility and time to market. The survey says: “ most insurers aim to move at least 80% of their business to the cloud in the coming years to meet the primary objectives of increased agility and digital transformation.“ In a February 2021 EY survey, that interviewed the IT leadership from more than 70 European Insurers, the result was that insurers have a bold ambition to move to cloud solutions. AEM actually also has Swiss roots (if you remember the days of CQ). Magnolia is a Swiss-made CMS and has an important footprint in its home country. Magnolia CMS is the little one of the trio with good market share. NET CMS is one of the top three solutions of the CMS segment and is often a choice for large enterprises. Of course, we, as a Swiss Adobe and AEM partner, are a bit biased at One Inside, but the market proves that it’s one of the best digital experience platforms.ĪEM is used by 50% of the Top 10 Swiss Insurers and overall 36% in the top 25. Ranking first for several years of the Gartner Magic Quadrant and The Forrester Wave, it makes sense to see Adobe’s CMS flagship widely used by large enterprises. Adobe’s CMS is the leading solution for content management systems and customer experience. Adobe Experience Manager is the leading CMS for Swiss InsurersĪdobe Experience Manager (AEM) is the most used Content Management System by Swiss insurers. Now, let’s dive into the details of the marketing technology landscape of Swiss insurers.

Swiss number of insurance companies